Affinity Team - Content production
Affinity Team, a HRIS technology and payroll services company, was seeking a copywriter to produce content for their company content marketing strategy.
Primarily, they wanted someone who could provide quality content using a consistent voice that was "on brand" and appealed to their target audience. They also needed someone who could produce content in a timely manner and represent their business professionally when conducting interviews.
In what was originally a 3 month contract, I worked alongside the Affinity Team in excess of a year fulfilling a number of different content briefs including;
- Articles and blogs
- Website content
- Media releases
- Case studies and interviews
- Whitepapers and e-guides
Company: Affinity Team
Industry: Human Resources, Technology
Target Audience: HR and Payroll Managers, Chief Operating Officers - public and private sectors in Australia and New Zealand
Service: Content Writing (digital space)