Sharpening up my SEO Writing Skills
It's back to school for me, as I refine my knowledge on the ever evolving world of Search Engine Optimisation.
Did you know the half-life of learned skills is only about five years?
That basically means what we learnt - or how we operated - 10 years ago is now obsolete, and half of what we learnt 5 years ago is irrelevant.
It's why continual learning is a priority no matter what industry you're in.
While the skill of writing is not in danger of becoming obsolete, what's dramatically changed is the media channels we write for and how we need to adapt to these.
Technology has changed the way we market our business, communicate and even search for services and products.
It's why I've committed to continually evolving my craft and have created a long list of future learning opportunities to bolster my knowledge.
First off the rank is to wrangle the SEO beast properly.
I've learnt SEO before and know the foundations. But it is continually rapidly evolving as Google continues to refine it's process.
There have been a number of algorithm changes that have happened over the years including:
- PANDA: Designed to lower the ranking of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results
- PENGUIN: Designed to stop sites buying links or obtaining them through link networks designed primarily to boost Google rankings.
- HTTPS: Where google deems HTTP websites unsafe and HTTPS website rank higher in the results
In fact, the rules of SEO are continually evolving. It's why I've always felt my SEO knowledge was like an ice-berg - I knew 10% but there's still so much more to learn.
So this week I start my 7 week course "Recipe for SEO Success" with Kate Toon this week. I will be learning all about:
- The fundamentals of SEO
- All SEO technical
- Keyword research
- How to write Google Friendly copy
- How to safely build links
- How to optimise SEO with content marketing
- How to measure my success
I'm looking forward to the SEO lessons coming my way.
I'm looking forward even more to using my newly sharpened SEO skills to help out my clients.