Website Content Writing - APPS

Website writing service

Client: Assured Personnel Placement Services (APPS)

About: APPS Melbourne based recruitment agency launched February 2017


Brief: As a new business Assured Personnel Placement Services needed to establish a brand new website promoting their service.  In writing the content consideration need to be given to the development of a brand voice that reflected the company’s unique value proposition as well as appeal to two distinct target audiences – job seekers and employers.

Service:  The following copywriting service was delivered:

  • Creation of a brand voice and copy that considered keywords
  •  Consultation on website planning, menu and call to actions based on template design
  • Copy: tag lines, home page, service listing, about us and employer and employee dedicated pages
  • Two blog posts with one blog each focusing on the two dedicated audiences

We were so impressed with Jodie’s ability to understand our brief and requirements and the extremely fast turnaround to provide such succinct copy for our website and marketing material.  As a start-up business, Jodie provided very insightful and professional advice to support our business objectives, capturing our vision and values within all of the content.

Leah Egerton, Director, Assured Personnel Placement Services