Website Content Writing - APPS

Website content writing case study

Client: Assured Personnel Placement Services (APPS)

About: APPS Melbourne based recruitment agency launched February 2017

Website:  www.assuredpps.com.au

Brief: As a new business Assured Personnel Placement Services needed to establish a brand new website promoting their service.  In writing the content consideration need to be given to the development of a brand voice that reflected the company’s unique value proposition as well as appeal to two distinct target audiences – job seekers and employers.

Service:  The following copywriting service was delivered:

  • Creation of a brand voice and copy that considered keywords
  •  Consultation on website planning, menu and call to actions based on template design
  • Copy: tag lines, home page, service listing, about us and employer and employee dedicated pages
  • Two blog posts with one blog each focusing on the two dedicated audiences

Testimonial:     
We were so impressed with Jodie’s ability to understand our brief and requirements and the extremely fast turnaround to provide such succinct copy for our website and marketing material.  As a start-up business, Jodie provided very insightful and professional advice to support our business objectives, capturing our vision and values within all of the content.

Leah Egerton, Director, Assured Personnel Placement Services