Content Marketing Writing - Affinity

Affinity Team - Content production  

Affinity Team, a HRIS technology and payroll services company, was seeking a copywriter to produce content for their company content marketing strategy. 

Primarily, they wanted someone who could provide quality content using a consistent voice that was "on brand" and appealed to their target audience.  They also needed someone who could produce content in a timely manner and represent their business professionally when conducting interviews.  

In what was originally a 3 month contract, I worked alongside the Affinity Team in excess of a year fulfilling a number of different content briefs including; 

  • Articles and blogs
  • Website content
  • Media releases
  • Case studies and interviews
  • Infographics
  • Whitepapers and e-guides

Key Facts

Company:  Affinity Team
   Human Resources, Technology
Target Audience:  HR and Payroll Managers, Chief Operating Officers - public and private sectors in Australia and New Zealand
Service:  Content Writing (digital space)

What they have to say:

“It has been a absolute pleasure working with Jodie North in the last year. Jodie has helped build our content portfolio in a short period. What I like most about Jodie is her ability to pick things up quickly and turn complex concepts into well-crafted content. Jodie has always been on brief and on time and often goes above and beyond what’s required. She makes my job easy!

— Sonia Zuidema, Digital Marketing Manager, Affinity HR & Payroll