Client: Affinity Team
About: Affinity Team delivers HRIS technology and fully managed payroll services for Australian and New Zealand businesses.
Brief: Affinity Team was looking to integrate content marketing within its overall marketing strategy and was seeking a copy writer to work alongside the team to produce content on a regular basis.
Services: Copywriting services focused on creating content that spoke within the identified brand voice and appealed to the target audience of HR and Payroll managers, Chief Operating Officers within both the public and private sectors. Content included:
- Articles and blogs
- Website copy
- Media releases
- Case studies and interviews
- Whitepapers and e-guides
It has been an absolute pleasure working with Jodie North in the last year. Jodie has helped build our content portfolio in a short period. What I like most about Jodie is her ability to pick things up quickly and turn complex concepts into well-crafted content. Jodie has always been on brief and on time and often goes above and beyond what’s required. She makes my job easy!
Sonia Zuidema, Digital Marketing Manager, Affinity HR & Payroll