Case Study: Website Writing - Morello Auctions

Morello Auctions – Website Case Study

MOrello Auctions case study

When you first meet Francis from Morello Auctions you immediately know you’ve meet someone totally Cary Grant suave.

Well dressed, charismatic and elegant with a radiant, fun energy bursting from him.

And speaking with him about his new start up business Morello Auctions– you can see the passion he has for auctions and what a natural he’d be front of stage.

So, Francis needed copy for his new website.  This is what he needed:

  • A statement that defined his business mission and spoke of the benefits of his target audience (Real Estate agents)
  • A home page that encapsulated his business, who he was and the benefits of his service
  • An about me page

After sitting down to talk about his business, his objectives and what he wanted his business to be about - I got to work.   

I loved the whole project but particularly writing the about me page.  – I loved being able to have a little fun and let the creative juices flow to encapsulate all that Francis is.   Read it here: morelloauctions.com.au/the-call/

What Francis had to say

Getting my business up and running was such an extremely difficult task for me.  I didn't know anyone who had done it for themselves to provide recommendations on who to use for assistance with website building and content writing. I was extremely fortunate to stumble across Jodie. 

I had no idea what information was required and what content should be included, however, after meeting with Jodie just once, for her to interview me, she was able to complete the content for my website within a very short time and nailed it first go. 

I would recommend Jodie to anyone, especially if you're like I was and have absolutely no idea on where to start.  

Francis Morello, Morello Auctions