Case Study - Image Effect About Me and Website

BRIEF:   Create a unique about me page that reflected Image Effect's owner's (Bree) personality and business vision.

SUCCESS:  Well according to the client "I NAILED IT"  read below what Bree had to say about her new About Me page for her website.  (You can see her website here!)
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It was one of those weird Spring days last year when there was probably too much pollen in the air and I decided to mix up my lifelong obsession with all things Dolly Parton into copy about me as a designer. So I threw my idea at the super talented Jodie North bought her coffee and gave her a wink.

To say she nailed it is an understatement. Every time I read it I laugh out loud.

Hi, I’m Bree – the Dolly Parton of the corporate logo design world.

No, I don’t have blonde hair (I’m a brunette), nor a Tennessee drawl (unless asked) and I have never been inducted into the Country Music Hall of Fame (although I am a budding country folk singer).

Rather I am a thoughtful, visionary artist with a strong business sense.

Obviously this means I’m not a hipster designer with a beard who drinks deconstructed café latte while sitting on a milk crate down some hidden Melbourne laneway looking to make your logo design the next feather in my fedora.

Nor am I a designer who takes online jobs for $5 to churn out replicated logos in between ad breaks for The Bachelorette for clients I have never even spoken to. (To paraphrase Dolly’s big hit Joelene “I’m begging of you, please don’t ruin your brand”.)

Instead, I am an authentic and passionate graphic designer who invests in the full creative process to visually interpret your business vision into an enduring signature brand.

And just like Dolly I have penned (literally) hundreds of classic (logo) hits that have endured the test of time.

As a supplier, I am the project manager and the designer rolled into one because I believe that the person designing your business branding needs to be front and centre in the whole process to truly understand your story.

It’s this collaboration that will eventuate in a high quality corporate logo design that appeals to your target audience and reveals the story of who you are and what you stand for.

Because to paraphrase Dolly’s song I will always love you (yes not only did she sing it before Whitney she actually WROTE the song) – “I will always love logos” and I think you should love your logo too.

Now, I don’t just work 9 to 5 (yes another Dolly reference!) and leave once the job is done. I become fully invested for the long term to continue working on your business branding when and if you need.

How good is that? I love Dolly, I love my work and I love Miss Jodie!

Thank you for listening x

 

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